Tap through both flows. The AFTER flow arrives pre-answered with the most common picks — change any answer and watch the plan update.
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12 plans available. No default selected.
questions 4–13, none skippable
Welcome to Stride.
Four empty fields — two of them passwords — before the app has shown anything, under a button that stays dead until all the work is done. And the placeholders are the labels: they vanish the moment you type.
Roughly 1 in 3 people who see a form never type a single character; the password field is the highest-abandonment field of all (Zuko, 93M form views)
Twelve near-identical plans, nothing preselected. All four overload conditions stack here: the user is minimizing effort, the options are hard to compare, they're in a spare ninety seconds, and they don't yet know what they want.
24 jams drew 60% of shoppers but converted 3%; 6 jams drew 40% and converted 30% — ten times better (Iyengar & Lepper 2000)
Two dropdowns you must open just to find out what the question is, and a blank number field that summons the keyboard over the form.
Never make someone open a thing to find out what's inside it, if there are only three things inside it — and never show an input mode you could have deleted (a stepper needs no keyboard)
Ten more questions, then "How did you hear about us?" If picking an answer doesn't change a single thing about what happens next, it isn't a form field — it's a survey you're charging your users to fill out.
If you can't name what changes based on the answer, cut it
Three quick questions. No account needed.
Already running with us?
Prefilled with the most common pick — change it in one tap.
The most common trio is prefilled — tap to change.
Morning is preselected — it's when most runs happen.
One tap saves your plan — no password to invent, none to reset.
— want a reminder before your first run?
A default isn't read as a placeholder — it's read as advice: this is what people like you chose. It turns an open-ended decision into a cheap yes-or-no. Smart default = the most common answer; sleazy default = the most profitable one.
Auto-enrollment took 401k participation from 37% to 86% — and 61% kept both default settings, vs ~1% who ever picked that combination unaided (Madrian & Shea 2001)
The CTA is alive and shows the payoff, and saving is one tap — no password to invent, remember, or reset. (The honest trade: Auth0's logs put social login at ~14% of actual logins, and social-login users show slightly shorter tenure. Lower friction, slightly less-committed users — make it knowingly.)
Up to 19% of checkout abandonment among existing account holders traces to password resets (Baymard). Google is 73%+ of social logins — and adding it triggers Apple guideline 4.8: offer Sign in with Apple too
A custom screen quoting your own plan — before the one-shot system dialog ever fires. Compare the raw alert in the BEFORE flow:
Our audit (n=35 flows, top iOS apps, Aug 2026): 90% of notification asks are primed; only 25% of quiz flows allow skipping
Tap the primary button in each phone (or the chevrons and dots) to walk the flows. Numbered pins mark the moves — tap one to see the evidence.