Stride · Onboarding teardown

Same app. Two front doors.

Tap through both flows. In the AFTER flow, the answers you tap are used — watch them show up on the plan.

9:41

Create your account

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What's your favorite running shoe brand?

What's your age range?

…10 more questions…

questions 4–13, none skippable

How did you hear about us?

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Welcome to Stride.

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1

Signup as a toll booth

The BEFORE flow charges admission before showing any value. The AFTER flow asks at the end — reframed as saving the plan you just built.

Duolingo reports moving signup later raised DAU ~20% (First Round interview; company-published)
2

14 questions, no progress bar, no skip

How long is this quiz? You don't know, and you can't leave. That's the norm, not the exception:

Our audit (n=35 flows, top iOS apps, Aug 2026): only 25% of quiz flows allow skipping; 90% of notification asks are primed; 29% make accounts deferrable
BEFORE
17 screens, 0 payoff
1 / 17
9:41
Stride

Let's build your first week

Three quick questions. No account needed.

1 of 3

What's your goal?

We'll shape Week 1 around it.

2 of 3

Which days work best?

Pick 2–3 days — tap all that apply.

3 of 3

What time do you usually have free?

We'll schedule your runs there.

Goal: Run my first 5K

Your Week 1 plan

Beginner-friendly 3 runs · your days, your time

Create a free account so this plan isn't lost — takes 20 seconds.

Tuesday, 7:00 AM

— want a reminder before your first run?

3

The commitment question

Question 1 isn't market research — it's a self-prediction. Stating an intention out loud changes what people do next:

One intent question raised car purchases 3.3% vs 2.4% across 40,000+ households (Morwitz et al. 1993)
Beach study: 19/20 intervened after being asked one question vs 4/20 (Moriarty 1975)
4

The completion artifact

Your goal, your days, your time — assembled into a plan in front of you. You built this, so it's yours. That's the IKEA effect:

Builders bid 63% more for boxes they assembled — effect vanishes without completion (Norton, Mochon & Ariely 2012)
5

The primed permission ask

A custom screen quoting your own plan — before the one-shot system dialog ever fires. Compare the raw alert in the BEFORE flow:

Our audit (n=35 flows, top iOS apps, Aug 2026): only 25% of quiz flows allow skipping; 90% of notification asks are primed; 29% make accounts deferrable
AFTER
6 screens, 1 receipt
1 / 6

Tap the primary button in each phone (or the chevrons and dots) to walk the flows. Numbered pins mark the moves — tap one to see the evidence.