Quill — pricing page teardown

Same product, same tiers-worth of value. Only the structure changes.
BEFORE · every tier screams equally
quill.app/pricing
Quill

Pricing

Pick the plan that unlocks your team's best work.

Offer ends in 04:59

5 · The pressure

Countdown clock + undefined "5x more usage" multipliers → plain audience labels and zero urgency.

  • Our audit (n=60 top SaaS pricing pages, Aug 2026): countdown urgency appears on just 5%

1 · The structure

Four equal cards, most expensive first, nothing highlighted → three tiers with the middle one raised and badged.

  • Two cameras split 50/50; adding a $470 premium model moved the middle camera to 57% (Simonson & Tversky 1992)
  • Our audit (n=60 top SaaS pricing pages, Aug 2026): 83% of highlighted tiers sit in an interior position

Annual billing available.

Need more? Give it a run →

2 · The anchor

Enterprise buried in a throwaway text line → a visible Contact sales card and an honest strikethrough anchor.

  • Real-estate experts' appraisals moved $7,379 by a fake listing price — and their reports "flatly denied" using it (Northcraft & Neale 1987)
  • Decoy effect with real/pictured products: 0 significant effects in 27 studies (Frederick, Lee & Baskin 2014)

AFTER · structure does the selling
quill.app/pricing
Quill

Pricing

Simple per-seat pricing. No surprises.

3 · The default

Monthly-first prices with an "annual billing available" footnote → annual as the default, with the 20% saving stated in the open.

  • Our audit (n=60 top SaaS pricing pages, Aug 2026): 63% of toggles default to annual
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4 · The digits

$23.99 charm endings on every card → a round $12 per seat that reads like a price, not a trick.

  • Same dress at $34/$39/$44: the $39 outsold the $34 (Anderson & Simester 2003 field experiments)
  • Crossing $4.99→$5.00 hits demand like a 20-cent increase across 78M price observations (Strulov-Shlain 2023)
  • Our audit (n=60 top SaaS pricing pages, Aug 2026): 49% use only round prices
Pro $12/seat/mo billed annually — $180 $144/seat For growing teams Seats 3 3 seats → $36/mo, billed $432/yr Choose Pro
Business $24/seat/mo billed annually — $360 $288/seat For organizations Choose Business
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