Web Pricing Page Pattern Audit (Mobbin)

Date: 2026-08-10 Source: Mobbin design database via MCP (search_sections + search_screens, platform: web) Method: 5-6 natural-language queries (limit 12-15 each) for pricing sections/screens. Each returned image was visually examined and tallied on the dimensions below. Duplicates across queries tracked by company + screen and counted once. Target n: 50-60 unique pricing pages.

Tally dimensions per page: 1. Number of tiers shown (2/3/4/5+) 2. Visually highlighted/recommended tier — position + badge wording 3. Annual/monthly toggle — present? default? discount framing (% off / months free / lower per-month price) 4. Price endings (9-ending, 0-ending, round no-decimals) 5. Free tier and/or free trial visible 6. Enterprise / "Contact sales" tier without a price 7. Pricing model visible: per-seat / flat / usage 8. Feature comparison table below cards 9. Social proof on the pricing page (logos, testimonials, counts, ratings) 10. FAQ section / money-back guarantee 11. Decoy-like structure (a tier clearly dominated by a neighbor)

Caveats: Mobbin is a curated library of top-tier design (not a random sample); search results are relevance-ranked; section crops may cut off content below the fold (comparison tables, FAQs undercounted). See methodology note at end.

Per-page observations

Batch 1 — search_sections: "pricing page with plan comparison table" (15 results, 15 unique)

1. Dropbox — 3 team tiers visible (Standard $18/user/mo, Advanced $30/user/mo, Enterprise "Contact sales"). No highlighted tier in crop. Per-seat. Round prices (18/30). Free trial ("Try for free") + free plan link ("Just need 2 GB... free plan"). Enterprise no-price: yes. "Compare all features" link = comparison table exists. https://mobbin.com/sites/sections/067b23eb-17f2-4c4b-9f2f-79e5c85339ac
2. Sprig — 3 tiers (Free $0 / Starter $175/mo billed annually or $199/mo / Enterprise custom). No highlight. Free tier + free trial both. Enterprise no-price (Book a Demo). Comparison table under cards: yes. Annual framed as lower per-month price; annual shown first. $199 = 9-ending; $175 = 5-ending. Flat pricing. https://mobbin.com/sites/sections/1e145713-ded2-4c06-8b03-1743da1c1813
3. Hashnode — 3 tiers (Free / Startup $199/mo / Enterprise custom). No highlight. Comparison table: yes. 9-ending ($199). Hybrid flat + per-extra-seat ($10/extra seat). Enterprise no-price. Free tier yes. https://mobbin.com/sites/sections/d9292c47-398c-4aff-9077-ad0587bef862
4. Programa — 3 cards (Basic $59/user/mo monthly / "Recommended Plan" $47.20/user/mo annual / Enterprise). Highlight: MIDDLE, badge "Recommended Plan", yellow CTA "Checkout now". Discount framed "Save 20% annually" (% off) + lower per-month. $59 9-ending; $47.20 unusual decimal. Per-seat. Enterprise no-price. Decoy-like: monthly card sits beside cheaper annual card of same plan — monthly is dominated. https://mobbin.com/sites/sections/c52aacab-b4a5-46a8-b8c0-b8e5834a8d8b
5. Workable — comparison-table crop, 3 columns; add-on prices $29-$99 all 9-ending. 15-day free trial CTA. Per-seat unclear from crop. https://mobbin.com/sites/sections/186e4cff-9ca0-47a3-abe6-0e6509e3439f
6. Assembly — compare table Basic/Standard/Custom (3 tiers). Comparison table: yes. Free trial ("Start Trial"). Custom tier = no price. https://mobbin.com/sites/sections/2199bf2b-ab23-46ed-b1be-f2fb10d7ece2
7. Framer — 4 tiers (Free $0 / Basic $15 / Pro $25 / Premium $75 per mo). Highlight: LEFTMOST Free card (blue gradient). Billed yearly default (badge on each card) — annual framed as lower per-month. Round/5 endings, no 9s. Free tier yes. Flat per-site. No enterprise in crop. https://mobbin.com/sites/sections/3f20b4db-8092-4d27-a7db-54958d5bee85
8. Linear — 3 tiers (Free $0 / Standard $10 / Plus $15, per user/mo). Middle column subtly highlighted (lighter panel). Billing toggle present, DEFAULT = monthly. Per-seat. Round prices. Free tier yes. Comparison table yes. https://mobbin.com/sites/sections/1ffbef8e-da0a-4d33-8a17-d9b5655f825f
9. Speakeasy — 3 tiers (Free / Business / Enterprise "Let's chat"). Comparison table. Free tier + free trial both. Enterprise no-price. No prices visible in crop. https://mobbin.com/sites/sections/18e13835-a470-404a-9c2f-9064c601c88a
10. Rox — 3 tiers (Starter $0 / Core $50/mo / Enterprise Contact Sales). Comparison table. Free tier yes. Round price. Enterprise no-price. Usage-limited (agent actions/mo) = usage pricing element. No highlight. https://mobbin.com/sites/sections/edb71ed5-de6a-4154-85b3-01942e55fded
11. Homerun — compare table Light/Basic/Plus (3 tiers). Comparison table yes. Free trial CTA in nav. Prices not in crop. https://mobbin.com/sites/sections/ba1fb7eb-4c77-416d-98d4-e2ec450e447a
12. Runner — 3 tiers (Standard $50 / Pro $100 / Ultra $200 per mo) + Teams & Enterprise band below ("Give it a run"). Round prices. Usage-multiple framing ("5x more usage"). No highlight, no toggle visible. Flat. https://mobbin.com/sites/sections/b1e65803-d2a9-4349-b305-07046cb2a67c
13. Mews — 3 tiers (Essentials / Advanced / Enterprise). Highlight: MIDDLE, badge "POPULAR", pink tint. No prices shown at all ("Get Pricing" CTAs) — quote-based. Segment tabs (hotel type). https://mobbin.com/sites/sections/6729ce8b-8857-4b99-a9c8-095cdb25e5a0
14. Evernote — 4 tiers (Free / Personal / Professional / Teams) as comparison table. Free tier yes. Prices not in crop. https://mobbin.com/sites/sections/917b3ad9-ce7e-45cb-b9ee-abec7e079e27
15. Charma — 3 tiers (Basic Free / Startup $9/user monthly, $8/user annually / Enterprise "Tailored Pricing"). 9-ending ($9). Annual framed as lower per-month. Per-seat. Free tier yes. Enterprise no-price. No highlight badge. https://mobbin.com/sites/sections/35206a38-caa8-441a-aa8e-c9f9807d874b

Batch 2 — search_sections: "pricing section with monthly annual billing toggle" (15 results, 14 unique; Oku appeared twice = same page two toggle states)

16. folk — 3 tiers (Free $0/yr / Standard $19 / Premium $39 per member/mo). Toggle Annually/Monthly, default = MONTHLY. 9-endings ($19, $39). Per-seat. Comparison table yes (usage rows: enrichment credits/mo). Free tier yes. No highlight. No enterprise tier. https://mobbin.com/sites/sections/f30de5ce-54ed-4daf-befe-d30c53d53ab4
17. Maze — 3 tiers (Free $0 / Professional $75/mo billed annually / Organization "Let's chat"). Toggle default = ANNUAL, discount badge "25% OFF" (% framing). Round price. Free tier yes. Enterprise-style no-price tier. Social proof: customer logos (GE, McKinsey, Cloudflare, Nubank, Vanguard, AirFrance-KLM) directly above cards. No highlight badge. https://mobbin.com/sites/sections/b6220462-e7a4-421c-bda8-748b65ea8f65
18. Shade — 2 tiers (Growth $20/seat/mo with strikethrough $25 / Enterprise Custom). Annual toggle ON. Strikethrough price anchoring. Per-seat. Round. Free trial CTA. Enterprise no-price. https://mobbin.com/sites/sections/508ecbc2-f527-4753-b1ce-0230bdf92d38
19. Webflow — 5 tiers (Starter Free / Basic $14 / CMS $23 / Business $39 / Enterprise "Contact us"). Highlight: CMS, CENTER (3rd of 5), badge "MOST POPULAR". Toggle default = YEARLY, "(Save up to 22%)" % framing. Prices $14/$23/$39 (one 9-ending). Free tier yes. Enterprise no-price. Segment tabs General/Ecommerce. https://mobbin.com/sites/sections/9420ada1-5228-48b0-9ba1-7455d80f0e66
20. Melius — 3 cards + Enterprise band (Creator $17 was-$20 / Growth $43 was-$50 / Professional $240 was-$300). Highlight: MIDDLE (Growth) gradient CTA. Toggle default = ANNUAL ("SAVE UP TO 20%"). Strikethrough anchors + "Save 15%/20%" chips. Usage/credit-based pricing. Enterprise contact sales. Odd precise endings (17/43/240). https://mobbin.com/sites/sections/0285776d-597f-454c-b1ca-b011cd2d4b42
21. Amie — 2 paid tiers + Enterprise custom (Pro $20 / Business $40 per user/mo). Toggle default = YEARLY ("GET 20% OFF WITH YEARLY"). Round prices. Per-seat. Enterprise no-price. No free tier in crop, no highlight. https://mobbin.com/sites/sections/d6715abe-7a47-4986-ab70-4981982daa12
22. Spline — 3 tiers (Basic $0 Free / Super $7/mo / Super Team $9 per editor/mo, billed annually). Segmented default = YEARLY ("SAVE UP TO 25%"). Free tier yes. Per-seat on team tier. 7/9 endings. No enterprise, no highlight badge. https://mobbin.com/sites/sections/8bbb6748-986d-4490-8f95-b3a10df08da0
23. monday.com (app-developer monetization page — an illustrative pricing widget, EXCLUDED from tallies): mock shows Free/$10/$25 with Monthly/Yearly toggle. https://mobbin.com/sites/sections/dca5e8db-95e2-483d-8dc6-8cce1b5a0a53
24. Oku — 3 tiers (Free $0 / Premium $6/mo / Supporter $15/mo; yearly $52 & $125 with "save 30%" ribbons). Toggle default = MONTHLY. Free tier yes. Flat consumer pricing. No enterprise. Highlight: subtle green tint on middle Premium card + "PREMIUM" chip. % framing (Save 30%). https://mobbin.com/sites/sections/f66ba39e-9d4f-4336-955d-8721fef92d47
25. Cycle — 3 tiers (Starter Free / Pro $85/mo base + $25/maker / Business+ Custom). Toggle default = ANNUAL ("Save 25%"). Highlight: MIDDLE Pro (pink header). Hybrid base-fee + per-seat. 5-endings. Enterprise-style custom no-price. Free tier yes. https://mobbin.com/sites/sections/baac6a3f-6b5b-48a3-a53f-c2ad52907359
26. Clay (clay.earth) — 3 tiers (Personal Free / Pro $10/mo billed annually / Team "Contact us"). Pills default = ANNUAL. Highlight: MIDDLE Pro card (purple glow). Round price. Free tier + "Try it free" trial. Team no-price. https://mobbin.com/sites/sections/4818354e-594b-4cf0-b62c-25652390154d
27. Fruitful — SINGLE plan ($45/mo, $135 billed quarterly). Segmented Monthly/Quarterly/Annual, default = QUARTERLY. 14-day free trial headline. Flat membership. 5-ending. No tiers/highlight/enterprise. https://mobbin.com/sites/sections/a3608df7-8dd4-4bb5-a149-ce8276e15175
28. Copy.ai — 3 tiers (Free $0 / Pro $36/mo billed $432/yr / Enterprise "Automate Any Workflow", Request a Demo). Highlight: MIDDLE, badge "Most Popular", teal border. Toggle default = YEARLY ("Save 25%!"). Free tier yes (2,000 words/mo) + 7-day Pro trial noted. Enterprise no-price. Round-ish $36. Per-seat (5 seats incl). https://mobbin.com/sites/sections/2b4ce5a9-1e9c-4069-b0bb-70358ab3a5b9
29. Clay (clay.com) — 4 tiers (Free / Launch $167/mo / Growth $446/mo / Enterprise Custom). Highlight: Growth, 3rd of 4, badge "Recommended" (pink header). Toggle default = MONTHLY (Annual "Save 10%"). Usage-based (credits/actions per yr) with volume dropdowns. Unusual precise prices ($167, $446). Free tier + 14-day trials. Enterprise no-price ("Request a quote"). Social proof: customer logos row (Canva, HubSpot, Vanta, Intercom). https://mobbin.com/sites/sections/55b80738-2aff-4c77-8ae8-5c1621636b36

Batch 3 — search_sections: "pricing page with free plan and paid tiers" (15 results, 11 new unique; repeats: Copy.ai, Speakeasy, Linear, Maze — used to fill in details)

Repeat-detail updates: - Copy.ai (monthly state): Pro = $49/mo billed monthly → monthly price is 9-ending, annual effective $36 is not. Same "Most Popular" middle highlight. - Speakeasy (full-price crop): Free $0 / Business $600/mo per language / Enterprise "Tailored". Monthly/Annually pills, default = MONTHLY. Round $600. Free trial on Business. - Linear (pricing-cards crop): middle Standard card has border highlight; in-card Monthly/Annually pill with ANNUALLY selected showing $8/user + "-20%" chip; Plus $14 annual-only. Discount framed as % chip + lower per-month. - Maze (monthly state): Professional $99/mo monthly vs $75 annual → monthly 9-ending, annual round. Toggle states inconsistent across crops; toggle present, discount "25% OFF".

30. Mistral AI — 4 tiers (Free / Pro $14.99/mo / Team $24.99/user/mo / Enterprise "Contact us"). Highlight: Pro, 2nd of 4, orange banner "Popular". 9-endings (.99 on both paid). Per-seat on Team (with seat quantity stepper, $50/mo for 2 users). Enterprise no-price. Currency switcher USD/EUR. Free tier yes. https://mobbin.com/sites/sections/acdc5a30-423b-482f-bbf0-220feb1f6ed1
31. GitHub — 3 tiers (Free $0 / Team $3.67 strike-$4 per user/mo / Enterprise $19.25 strike-$21 per user/mo "first 12 months"). Strikethrough promo anchoring; unusual precise decimals. Middle Team = filled dark CTA (soft highlight). Enterprise shows BOTH price and Contact Sales + free trial. Per-seat. Free tier yes. https://mobbin.com/sites/sections/edf5ec36-266e-4e98-9fca-42d099cf8853
32. Shuttle — 2 tiers (Free €0 / Pro €6/user/mo). Highlight: Pro (blue border, right of 2). Free tier. Per-seat. Round. No enterprise, no toggle. https://mobbin.com/sites/sections/994e37fb-7381-4b41-85f8-56e93a5bb562
33. Lovable — 3 cards + Enterprise band (Free $0 / Pro $25 "POPULAR" badge / Teams $30). Highlight: MIDDLE. Round prices. Usage-based (credits/mo). Free tier yes. Enterprise "Contact us" no-price. https://mobbin.com/sites/sections/9f07fa1f-a788-401a-8948-9839de80791f
34. Fibery — 3 tiers (Solo $0 / Standard $10 / Pro $17 per user/mo billed annually). Toggle default = ANNUAL ("Save 15%" chip). Free tier. Per-seat. Round/odd endings, no 9s. No highlight, no enterprise in crop. https://mobbin.com/sites/sections/a84d31c3-71b8-4a87-bbfc-cfe56f008e70
35. Height — 3 tiers + Enterprise band (Free $0 / Team $6.99 / Business $11.99 per member/mo billed annually). Both paid = .99 endings. 30-day free trial note. Per-seat. Enterprise "Contact sales" no-price. No highlight badge. https://mobbin.com/sites/sections/1974c03f-c0ff-4f8e-ae30-250355677442
36. Sana — 3 tiers in REVERSE order: Enterprise (Custom, leftmost) / Team $30/user/mo / Free $0 (rightmost). Expensive-first layout. Per-seat. Round. Free tier + "Try it free". No highlight. https://mobbin.com/sites/sections/68327766-6fe1-4839-9bc2-4358a4feff54
37. Retool — 3 tiers (Free $0 up to 5 users / Team $10/user/mo / Enterprise "Flexible pricing"). Highlight: LEFT Free card ("NEW" purple header). Per-seat. Round. Free tier + "Try for free" trial CTA. Enterprise no-price. https://mobbin.com/sites/sections/889e841a-38eb-40f0-a6b1-618bcc84bbde
38. Craft — 2 tiers (Free $0.00 / Craft Plus $7.99/mo). Highlight: Plus (black card, right of 2). 9-ending (.99). Flat consumer. Free tier. Group-discount link. https://mobbin.com/sites/sections/bed3095e-daf9-4f59-b9d9-4455f460f72b
39. Dovetail — 3 tiers (Free $0 / Professional $29/user/mo billed yearly, or $39 monthly / Enterprise "Contact sales"). Highlight: MIDDLE (filled CTA). 9-endings both states. Annual price shown first (annual-default framing). Per-seat. Free tier. Enterprise no-price. https://mobbin.com/sites/sections/91b65362-6bbb-46c8-b6a7-40022161b732
40. Ramp — 3 tiers (Free $0/mo/user / Plus $15/user "Save 20% with annual billing" / Enterprise Custom). Highlight: MIDDLE Plus (yellow "AI-powered" tag + yellow CTA). Per-seat. Round. Free tier. Enterprise no-price. Notable: inline work-email capture field inside each card. https://mobbin.com/sites/sections/6aa3981f-01e2-4ae8-8cfa-d75703b58b33

Batch 4 — search_screens (web): "SaaS pricing page with tiered plans" (13 results, 12 new unique; Assembly repeat)

Repeat-detail update: - Assembly (cards crop): Basic $45 / Standard $140 / Enterprise Custom. Pills default = PAY ANNUALLY. Highlight: MIDDLE Standard (green border). Free trials on both paid tiers. 5-/0-endings.

41. Apollo — 4 tiers (Free $0 / Basic $49 / Professional $79 / Organization $119, per user/mo billed annually). Highlight: Professional, 3rd of 4, yellow card + "MOST POPULAR". Toggle default = ANNUAL ("Save 20%"). ALL paid prices 9-ending. Per-seat with seat stepper. Free tier + "Try for free". Social proof: "Teams with paid plans book 183% more meetings." https://mobbin.com/screens/9a207272-7c13-4d15-89f2-3a409130e2e0
42. Zapier — 3 tiers in checkout (Free $0 / Professional $19.99 strike-$29.99 / Team $69 strike-$103.50). Highlight: MIDDLE (blue border). Default = PAY YEARLY ("Save 33%"). 9-endings + strikethrough anchors. Usage tiers (tasks/mo dropdown). Free tier yes. https://mobbin.com/screens/cc3d8fe0-f6ec-4ba9-aa0a-5950b9056cbd
43. Coda — 4 tiers (Free / Pro $12 / Team $36 / Enterprise Custom, per Doc Maker — only makers pay, "Editors are free"). Round prices. Enterprise no-price ("Let's chat"). Free tier. "See comparison" table below. No badge highlight. https://mobbin.com/screens/8a724e24-d751-4f02-8a08-629f2381b116
44. Pitch — 3 tiers visible (Pro "Starting at $25/mo", 2 seats incl +$19/seat / Business $100, 5 seats incl +$25/seat / Enterprise "Let's talk"). Hybrid base+seat. Round. Enterprise no-price. No highlight badge. https://mobbin.com/screens/1ce4958c-2d22-4fb6-ae6f-660ac421d896
45. Epidemic Sound — 3 tiers (Personal $12.99 / Commercial $33.99 / Enterprise "Request a quote"). Toggle default = MONTHLY ("Pay monthly" active). Yearly discount as "Save up to 38% / 56% by paying yearly" (% framing). .99 endings. "30-day free trial" headline. Trust: "100% SECURE PAYMENTS" + card logos (Mastercard/Visa/Amex/PayPal). Enterprise no-price. https://mobbin.com/screens/2c22b863-36b6-4df6-8fd1-d8f71ebb28f7
46. HubSpot — 4 tiers (Sales Hub Starter $9/mo/seat / Starter Customer Platform $9 "RECOMMENDED" badge, 2nd of 4 / Professional $90 / Enterprise $150 per seat). Promo banner "Save up to 40% off Starter" with strike prices. Monthly-vs-upfront-annual pill inside each card. 9-ending starters, round upper tiers. Per-seat. 14-day trials. Enterprise HAS a price + Talk to Sales. https://mobbin.com/screens/5544efe4-452b-497d-ab64-ef65ee03e052
47. Miro — 3 tiers in upgrade modal (Starter $16/mo for 2 members / Business $32 / Enterprise custom from 30 members). Highlight: MIDDLE Business (blue banner "For advanced collaboration" + filled CTA "Try it free"). Per-seat with team-size dropdown. Round. Enterprise no-price. https://mobbin.com/screens/8539b638-4579-4ecc-8f61-329ada251f5f
48. Base44 — 4 tiers in REVERSE order (Elite $112 strike-$160 / Pro $56 strike-$80, highlighted orange CTA, 2nd of 4 / Builder $28 strike-$40 / Starter $16). Urgency: countdown timer "47:58:55" + "Limited time welcome offer, 30% off". Usage credits. Even-number prices. No free tier visible. https://mobbin.com/screens/5cd0bf50-c1dc-4f53-8e67-7e16d88e82da
49. Toggl Track — 4 tiers as comparison table (Free / Starter / Premium / Enterprise "Book a demo"). Highlight: Premium column, 3rd of 4, pink tint + "Best for teams". Free tier (up to 3 users) + premium trial banner. Comparison-table-first layout. https://mobbin.com/screens/ff4e2eb5-4878-4b9a-9033-864f51adb959
50. Fabric — 3 tiers (Free $0 / Basic $4.67 / Pro $12.5 "Most popular", RIGHTMOST). Segmented Yearly/Monthly/Weekly (!), default = YEARLY; discount framed as "Get 2 months free on a yearly plan" (MONTHS-FREE framing). Odd decimals ($4.67, $12.5). Social proof: "Thousands of creators..." + Spotify/Apple/Google logos. https://mobbin.com/screens/70d00b5e-511d-4b67-9b13-9f2104417ea0
51. Chatbase — 3 cards + Enterprise band (Hobby $32 / Standard $120 "Popular" pink border, MIDDLE / Pro $400/mo). Toggle default = YEARLY ("20% off" chip). Usage credits. Round-ish prices. Enterprise no-price ("Schedule a call"). Free plan only as small "Continue with Free" text link — de-emphasized free. https://mobbin.com/screens/8a74b51d-ea06-476e-b511-6c8a12544cb6
52. Circle — 4 tiers in-app (Basic $39 strike-$49 / Professional $89 strike-$99 / Business $199 strike-$219 / Enterprise $360 strike-$399). Toggle default = ANNUALLY; per-tier % chips (-20%/-10%/-9%/-10%). Heavy 9-endings. Strikethrough anchors. Usage comparison table below. Enterprise HAS price. Trial-expiry urgency banner. https://mobbin.com/screens/9a2658e5-fc4f-4756-a6ec-5a1008a922bf

Batch 5 — search_screens (web): "pricing page with enterprise contact sales tier and FAQ" (13 results, 9 new unique; repeats: Amie, Epidemic Sound, Coda, HubSpot)

Repeat-detail updates: - Amie (in-app plan picker): toggle default = YEARLY, discount framed "GET 2 MONTHS FREE WITH YEARLY" (months-free framing). Middle Business card has filled CTA (soft highlight). 7-day free trials on paid tiers. - HubSpot (Customer Platform crop): Starter $9/mo/seat / Professional $1,300/mo (5 seats incl) / Enterprise $4,700/mo (7 seats incl) — enormous tier jumps; currency selector with 8 currencies. Starter dominated by same-price Starter Customer Platform bundle on other crop = decoy-like. - Coda ($10/$30 variant crop): confirms 4 tiers, per-Doc-Maker seat model, "Editors are free" value framing, pack value chips ("$55 value").

53. Elicit — 4 plan columns as comparison table + Enterprise band below ("Contact sales"). Usage-based limits (PDFs/yr). Enterprise no-price. https://mobbin.com/screens/9acedf1e-4ea2-4ebb-b50f-e4525b3e9cdf
54. Rows — 4 tiers (Free $0 / Plus $8/user/mo "Popular" badge, 2nd of 4 / Pro $79 + $8/user / Enterprise "—", Send us an email). Toggle default = ANNUALLY ("-25%"). Hybrid base+seat. $79 = 9-ending. Free tier. "Compare our plans in detail" link. https://mobbin.com/screens/d14bf207-dc62-4e28-a16c-37f8576498a2
55. Frame.io — 4 tiers (Free $0 / Pro $15 / Team $25 "Free trial ends Jan 1" chip + blue border, 3rd of 4 / Enterprise Custom). Toggle Monthly/Annually (13% off), default = MONTHLY. Round prices. Per-seat. Plan Details comparison table below. https://mobbin.com/screens/3dabe66e-b586-4751-a47a-46a627c66de6
56. Synthesia — 3 tiers modal (Starter $29 / Creator $89 "MOST POPULAR" blue header, MIDDLE / Enterprise "Let's talk"). Default = MONTHLY ("Pay yearly" as link). 9-endings. Usage limits (video minutes/mo). Enterprise no-price. https://mobbin.com/screens/4a0a78b9-471b-4ee5-b2e6-e2533ca1f4a5
57. Krea AI — 2 tiers (Essentials $0 "flexible usage-based pricing" / Enterprise "Contact sales"). Free tier + usage. Enterprise no-price. https://mobbin.com/screens/a8114fb7-55cc-4382-a083-0de3e273f12b
58. Loom — 3 tiers modal (Business $18/seat / Business+AI $24/seat "Most popular" purple border, MIDDLE / Enterprise "Let's Talk"). Round prices. Per-seat. Enterprise no-price. https://mobbin.com/screens/dc07a4f9-77be-4f49-bcef-b14baa8f36ca
59. Clockwise — 4 tiers (Free $0 / Teams $6.75 black border + trial chip, 2nd of 4 / Business $11.50 / Enterprise "Let's Talk!"). Odd decimals (.75/.50). Per-seat billed annually. Feature comparison below ("Teams (popular)" column marker). Free tier. Enterprise no-price. https://mobbin.com/screens/fe22bac0-9ee7-48a0-8e95-223107603639
60. Podia — 2 tiers in-app (Mover $39 / Shaker $89, both 9-ending; 5% vs 0% transaction fees). "Pay yearly and save" switch, default = MONTHLY. FAQ sidebar on the pricing screen incl. refund policy (72-hour money-back on renewals/upgrades). Feature comparison below. 30-day trial banner. https://mobbin.com/screens/19a3b05c-3b50-43a3-b8f9-82b8b327ae54
61. Cloudflare — 4 tiers (Free $0 / Pro $20/mo, $240 yearly, filled CTA 2nd of 4 / Business $200 / Enterprise Custom "Contact sales"). Pills default = PAY YEARLY ("save up to 20%"). Round prices. Free tier. https://mobbin.com/screens/a25a0eb2-16dd-4f07-8a1e-5a45df685f8b

Results

Sample: 61 unique pricing pages/screens collected; n = 60 tallied (monday.com excluded — it was an illustrative widget, not a real pricing page). Denominators vary per dimension because section crops sometimes cut off content; each row states its n.

Counts table

* Undercounted: crops often end at the cards, so below-the-fold tables/FAQs/testimonials were not visible. Treat these as floors, not true rates.

Most interesting findings (prose)

1. The "highlight the middle tier" lore holds — but only half of top pages bother highlighting at all. 50% of pages have a clearly highlighted tier; when they do, 83% put it in an interior ("middle-ish") position. Pure middle-of-3 is the single most common pattern (16 of 30). Almost nobody highlights the most expensive tier; the five edge-position highlights are mostly Free plans (Framer, Retool) or the top card in a 2-card layout (Craft, Shuttle).
2. 3 tiers is the mode, but 4 is closing in. 55% show 3 tiers, 32% show 4 — together 87% of the sample. The 4th tier is almost always an unpriced Enterprise card, i.e., the classic "3 + call us" structure.
3. 9-ending prices are NOT the SaaS norm — round prices beat them. Only 40% of price-visible pages use any 9-ending; 49% use exclusively round numbers ($10, $25, $50, $600). Design-forward B2B tools (Linear, Loom, Coda, Miro, Ramp, Cloudflare) skew hard round. Charm pricing clusters in consumer/prosumer and sales-led products (Epidemic Sound, Mistral, Circle, Podia, Apollo). A fun sub-pattern: several products are 9-ending on monthly but round on annual (Copy.ai $49→$36, Maze $99→$75) — charm price on the anchor, clean price on the plan they want you to buy.
4. Annual is the default you're steered into. Of 27 observable toggle defaults, 63% preselect annual, and 76% of discount framings are "%-off" (10–33%, median ~20-25%). "Months free" framing is rare (Fabric, Amie). Fruitful's quarterly default is the lone oddball.
5. "Contact sales" is two-thirds of the market. 67% of pages carry an unpriced Enterprise tier. Only GitHub, HubSpot, and Circle print an actual Enterprise price — and HubSpot's ($4,700/mo) mostly functions as an anchor that makes Professional look sane.
6. Free tier (70%) is twice as common as free trial (37%) on these pages; only 18% show both. PLG defaults dominate this design-curated sample.
7. Hard persuasion tactics are rare at the top. Strikethrough anchors 12%, countdown/urgency 5%, clear decoy tiers 5% (Programa's monthly-vs-annual cards, HubSpot's dominated Starter, Base44's discount-less Starter). Elite SaaS pages sell with structure and defaults, not with pressure — a strong contrast to affiliate/landing-page lore.
8. Oddities worth a b-roll: Sana lists tiers in reverse order (Enterprise first, Free last); Base44 runs a literal countdown timer; GitHub prices at $3.67; Coda charges only "Doc Makers" ("Editors are free"); Ramp embeds a work-email capture field inside every pricing card.

Exemplars

Strong (3): 1. Webflow — textbook execution: 5 tiers with center "MOST POPULAR", yearly default with "(Save up to 22%)", free Starter, unpriced Enterprise, audience segmentation tabs. https://mobbin.com/sites/sections/9420ada1-5228-48b0-9ba1-7455d80f0e66 2. Apollo — everything the playbook prescribes at once: annual default ("Save 20%"), "MOST POPULAR" on the 3rd of 4, all-9-ending prices, seat stepper, live price summary, and a social-proof stat in the hero ("teams with paid plans book 183% more meetings"). https://mobbin.com/screens/9a207272-7c13-4d15-89f2-3a409130e2e0 3. Maze — cleanest trust layering: enterprise customer logos directly above the cards, 3 simple tiers, "25% OFF" annual chip, and "Recommended for" audience descriptors under each price. https://mobbin.com/sites/sections/b6220462-e7a4-421c-bda8-748b65ea8f65

Weak (2): 1. Sana — reverse-ordered tiers (Enterprise → Free), no highlight, no toggle, no badges: maximal cognitive load, zero steering. Great "before" for a redesign demo. https://mobbin.com/sites/sections/68327766-6fe1-4839-9bc2-4358a4feff54 2. Runner — three identical-weight cards, no highlight, no toggle, value differentiated only by "5x/14x more usage" with no definition of usage; Enterprise buried in a text band with a vague "Give it a run" CTA. https://mobbin.com/sites/sections/b1e65803-d2a9-4349-b305-07046cb2a67c

Honest methodology note

This is a convenience sample, not a random one. Mobbin curates top-tier, design-forward (mostly PLG/SaaS) companies, and results were relevance-ranked against five hand-written queries — so the sample over-represents polished tech products and under-represents legacy B2B, e-commerce, and low-design SMB tools. Section crops truncate pages, so below-the-fold elements (comparison tables, FAQs, testimonials, guarantees) are systematically undercounted — those rows are floors. Tallies are single-rater visual judgments from static screenshots; toggle "defaults" are inferred from the captured state and could reflect the state a Mobbin curator left the page in (Maze was captured in both states). n = 60 unique companies, deduplicated across queries; repeat crops were used only to fill in details. Percentages on sub-dimensions use the observable subset stated per row.